Finding innovative ways to boost revenue in your on-site facilities could be pivotal to keeping sales up in 2024, and your holiday park EPoS and integrated solutions will play a crucial role.
Following a post-pandemic surge in staycations, the Holiday Park sector has inevitably slowed in the past year. According to insights from Savills, a look ahead to 2024 sees the “purchase of premium holiday accommodation no longer a priority” and “bookings for lettings and caravans becoming more last minute” due to cost-of-living challenges and reduced customer budgets.
However, ‘in-park’ spend has remained positive, and the opportunity to increase this further lies in advanced technologies that pave the way for additional revenue.
Implementing solutions that allow guests to order & pay from their accommodation or boosting restaurant/bar efficiency with integrated tech, could be game-changing in driving F&B sales while significantly enhancing the guest experience.
Exploring additional solutions like loyalty programs, gift cards, and online table reservations will also have a notable impact on spend per head, as well as the frequency of visits to your F&B spaces.
Create a New Stream of Revenue with Order & Pay from Pitches or Lodges
Implementing a QR-based order and pay solution that allows guests to order food and drinks directly from their pitch can revolutionise the F&B experience.
This sales-boosting tech unlocks a new revenue stream while delivering a fast and convenient ordering experience your guests will love.
QR-based mobile order and pay solutions, like Peazi, contribute to a substantial increase in order value with enhanced upselling capabilities. A custom digital menu strategically positions items, suggests side dishes, and highlights timed promotions, driving spend per head and influencing choices. Guests also gain the ability to browse multiple menus from different on-site restaurants or bars through a single digital list.
Whether utilised for click & collect or delivery services, this innovative solution ensures real-time stock updates, alleviating frustrations for both guests and staff. Additionally, automated features such as cut-off times and wait-time notifications, help to streamline service and prevent kitchen bottlenecks.
Increase On-site Spend with Loyalty Incentives
Introducing a loyalty and gift card solution can be a game-changer in boosting F&B spend and repeat custom. By crafting exclusive offers for loyalty members, you can drive footfall and encourage higher spend in on-site facilities.
The appeal of saving money each time they spend, or using their exclusive member deals, is a compelling incentive for increased visits to your restaurants, bars, or spa services.
The contact data you collect from your loyalty members will also enable you to send targeted promotions, such re-booking incentives, or reminders of points or deals they can redeem.
Having a digital loyalty and gift cards solution that is integrated with your EPoS enables quick, simple, and secure points redemption while delivering super quick service. Additionally, selling online and physical gift cards creates a new avenue for extra revenue, which can be tracked and managed through a comprehensive loyalty solution such as MAX Connect.
We use MAX Connect to incentivise early payment from almost 400 owners across our three parks. Our pitch owners receive points on their membership cards to thank them for their loyalty to Celtic, which they can then enjoy in our on-site bars and restaurants. We’ve found that this solution is key to the use and overall spend from owners within our on-site facilities”.
Boost Restaurant & Bar Efficiency with Integrated Service Solutions
Implementing solutions that improve efficiency in your restaurants & bars, will increase the number of orders you can take in a service period while creating a positive experience for your guests.
Simple additions such as integrated payments, printers, and kitchen display screens can significantly streamline service, reduce workloads, and minimise wait times.
When adopting all-in-one handheld terminals with pay-at-table technology, or a QR-based mobile order & pay solution, your teams are equipped to take a maximum number of orders, driving a higher average spend and improved table turnover.
As we’ve already mentioned, order & pay solutions also enhance upselling opportunities through better visibility of active deals and suggested pairings, whether through handheld EPoS devices or customer-enabled smartphone orders.
Simplifying service not only creates stress-free experiences for guests, but will also have a positive effect on your bottom line by reducing labour costs through a streamlined workflow.
Fill Your Restaurants with Easy Online Table Reservations
Increase table reservations in your bars and restaurants with an accessible online system that allows guests to effortlessly book before their stay (or spontaneously as they explore your park!).
As well as offering seamless reservations, a feature-rich solution like MAX Bookings will also collect customer data for future targeted marketing of specific on-site venues. Plus, an efficient online booking system can store crucial reservation notes that ensure you deliver the best possible service, such as special occasions and diner allergens.
With the right solution, you can minimise revenue loss from no-shows with easy confirmations, cancellations, and amendments, with automated SMS reminders and deposit-taking.
Allowing customers to self-book and automating the deduction of deposits from the bill, also streamlines processes for restaurant staff, ensuring a smooth and stress-free experience for your FoH teams and dining guests.
What About Managing F&B Costs?
When turning your attention to reducing costs, look to your analytics & reporting software and stock & recipe costing system. By aligning sales-driving strategies with the cost-saving practices these tools facilitate, you’ll see overwhelmingly positive effects on your bottom line.
From identifying excess stock holding, to tracking price changes in real-time, your stock control system will help you to identify opportunities to optimise your margins.
Gain detailed insights into guest preferences, popular services, and peak hours, enabling precise planning for both labour and stock. This granular level data informs strategic decision-making, from running promotions during quieter periods to minimising the over-ordering of ingredients.
Comprehensive sales analysis and trend data help optimise staffing costs across multiple parks, while your stock and menu management software will help to minimise wastage and reduce expenses.
With the right technology in place, time-consuming admin tasks such as stock management, ordering, labour management, sales reporting, and menu engineering will all become simpler while being accurately informed.
Are you a holiday park operator looking to upgrade your tech suite? Contact our team for a no-obligation consultation or a free demo.
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