Delays to the enforcement of menu labelling in the USA are a reflection of the many difficulties and pitfalls in implementing a well-intentioned but ultimately flawed policy, according the Chief Executive of the Association of Licensed Multiple Retailers.
Kate Nicholls said: “Passed in 2010, the rules require companies with more than 20 outlets serving prepared food to include calorie labelling on their menus, boards and displays. After a long wait for the actual rules to emerge, and two delays in implementation, a third deadline has been imposed.
“This is a clear demonstration of the difficulties in implementing calorie labelling in a manner that is both fair to retailers and true to the intent of the law. Whilst well-meaning, the policy is ultimately flawed and looks to be unworkable in any equitable manner.”