Transforming Food Hall Service with Hospitality Tech

Hospitality tech has undeniably made its mark on the food market & food hall sector, reshaping the way in which customers dine and businesses operate. With the advancement of mobile order & pay, customers enjoy unparalleled convenience, placing orders from their smartphones and skipping (multiple) queues.

Self-service kiosks are also increasingly used in the food hall setup, enabling diners to customise their meals and have complete visibility of menus.

The bustling nature of food halls requires some calm to the culinary storm, which is why solutions that simplify service have become so critical. It just so happens that those very same solutions drive higher average spend, better table turnover, and vastly improved upselling.

Another common challenge for food hall operators is labour. With high-capacity, fast-paced venues, keeping costs down while giving five-star service requires a bit of technological help.

Sales forecasting software, stock & recipe management, and real-time sales data also play their roles, combining forces so that operators can craft popular, high-profit menus and perfectly timed promotions.

With the power to create return-worthy experiences and boost your bottom line, combining the right solutions can have a transformative effect.

Create Frictionless Guest Experiences with Mobile Order & Pay

For the ever-growing food hall sector, QR-based mobile order & pay has become almost essential to delivering fantastic service.

It’s easy to see why it’s such a popular choice across the sector, with its ability to solve a multitude of challenges inherent in the food hall experience. With multiple vendors and menus, varying wait times, and intersecting queues, a unified ordering system is a game-changer.

QR-based ordering enables lightning-fast service, ensuring guests spend more time enjoying their meals and less time waiting in lines. The faultless ordering process minimises staff errors, guaranteeing accuracy and efficiency.

Our advanced solution, Peazi, is designed to create a seamless experience where your venue and its offerings shine. Guests love the simplicity of a QR code that effortlessly leads them to the menu, eliminating the need to input their data or download an app.

With features like cross-vendor search and multi-vendor ordering, diners can indulge in a proper food hall experience with a simplified way of having a little bit of everything.

Real-time stock updates keep customers in the know, and user-friendly allergen tags with the option to search for dietary requirements ensure everyone finds their perfect bite.

What is Peazi?

An advanced QR-based mobile order & pay and Kiosk self-service solution, Peazi is an intelligent web app that creates friction-free guest experiences. Just scan, order, then pay.

Designed with the customer in mind, Peazi eliminates the bit that frustrates diners about QR-based ordering – entering their details or having to download an app. It also simplifies menu search, multi-vendor ordering, and dining with dietary requirements.

For operators, features such as upselling prompts can double spend-per-head, and its speed and simplicity see venues receiving more orders than ever. Plus, Peazi removes the need to manually send vendors their slice of the pie – instead, use automated percentage-based payouts on a schedule of your choice and save many hours of manual accounting.

Reduce Labour Costs with Self Service Tools and Sales Data

With self-service solutions automating processes like taking payments, inputting orders, delivering tickets to the kitchen, and printing bills, food hall venues can make some pretty big changes to their regular shift patterns.

Take Ormskirk Food & Drink Market, for example, who boast impressive labour costs of 18% (where the industry average is up to 40% of revenue), thanks to their early adoption of Peazi.

With your team’s energy no longer zapped by back-to-back order taking, they can re-focus their time on giving exceptional service.

Not only does Peazi simplify ordering, but it also improves staff retention through stress-free service and its simple tipping feature that skyrockets gratuity. At Duke Street Food & Drink Market, the team generated an extra week’s worth of wages in tips in it’s first month using Peazi.

If QR-based ordering isn’t quite right for your business, self-service kiosks are another valuable option for streamlining human processes.

With the added power of analytics tools such as MAX Suite, businesses gain insight into sales patterns that help to optimise rotas and accurately forecast staffing needs. This alignment of labour costs with anticipated demand not only boosts service quality but slashes your costs.

To simplify rota planning and improve the accuracy of your labour outgoings, labour & rota management software such as MAX HR can be a massive help. Intelligent clocking-in features and a real-time overview of time, attendance, and wages ensure complete precision, and its simple drag-and-drop rota planning with the option to duplicate weeks can save you hours in the office.

“We have been able to streamline our workforce by identifying peak times and sales patterns. We have also been able to control our spending by looking at sales during key times and identifying areas to tighten stock holding.

Being able to order from your seat and have everything brought to you means our guests experience less stress on their visit and order multiple times which increases spend per head. We have seen a corresponding increase in revenue and profitability since introducing GS Systems and Peazi into our operation”

Lee Bannon-Smith, General Manager at Duke Street Food & Drink Market

Significantly increase AOV’s with multi-vendor ordering & upselling features

Through innovative features such as multi-vendor ordering, alluring digital menus, and automated upselling, food halls see a healthy boost in their average order values.

Crafting digital menus via QR-based ordering or self-service kiosks enables the tactical placement of premium items. With the addition of mouth-watering imagery, customers feel enticed to buy more with their eyes.

Peazi’s pop-up suggestions for sides, extras, or larger sizes prompt impulse purchases, while custom menu sections can divert customer attention where you want it most.

Whether it’s weekly specials, deals on drinks, your top sellers, or a themed selection – merge as many items as you like from each vendor into one menu category. You could use this feature tactically to draw attention to high-profit items such as pizzas and cocktails.

With multi-vendor ordering, diners can curate their orders from various vendors, increasing the potential (and temptation!) for bigger selections. One of our food hall customers, Ormskirk Food & Drink Market, sees a 28% uplift in average spend on orders placed through Peazi vs PoS.

By getting creative and capitalising on the advanced features of their chosen technologies, food halls can create an immersive dining experience that satisfies customers while driving a boost in revenue

Improve Profitability with Detailed Recipe Management Software

Food hall operators can make a tangible difference to their overall profits with stock and recipe management software like MAX GP. This powerful back-office solution offers ingredient-by-ingredient data, allowing you to track any changes to a menu item’s profitability.

By identifying profit stars and strategically highlighting them on digital menus, venues can drive attention towards their most lucrative offerings.

With additional features such as precise stock and wastage reports, operators can do away with unnecessary spending, further boosting their bottom line.

With instant access to detailed profit reports and visibility into menu item popularity and profitability, informed menu updates become effortless.

When combining these clear data insights with the user-friendly interface of a solution like Peazi, crafting high-profit menus and updating these in real time is pain-free.

At GS Systems, we offer a flexible food hall solution that allows you to have as much or as little as your business needs, from simple EPoS software with our effective mobile ordering solution, to a feature-rich EPoS system with enterprise-level connected technologies.

Our mix-and-match solutions –