The Perceptions Group’s Pub and Bar Careers programme has received funding from the Association of Licensed Multiple Retailers to run an advertising campaign promoting pub and bar careers.
The online display campaign, which launched on Friday 1 May, is to run for a month on the websites of three national newspaper titles, the Daily Mail, the Daily Telegraph and the Guardian.
The Pub and Bar Careers initiative aims to inform the public about the vast array of worthwhile and rewarding career paths that are available to young people, and to change the common perception that a career in the hospitality industry can only be short-term.
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