Three in five Britons influenced by online reviews

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A feedback economy report by Barclays reveals that three in five Britons state that reading reviews now play an influential role in helping them decide where to stay or visit – and this rises to 70 per cent for those aged under 34.

Statistics in the report reveal that three in five people say reviews influence their choice of bar, hotel and restaurant while more than half have booked a venue based on positive reviews.

Mike Saul, head of hospitality and leisure at Barclays, said: ‘The rise of feedback sites has been a disruptive force within the hospitality industry over the past decade.

‘Our research reveals that those working in the UK hospitality and leisure industry feel that these faster, easier and simpler feedback mechanisms are a good thing for the industry – resulting in more agile businesses better able to serve the evolving needs of consumers.”

Read the full This is Money article here.

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