The ALMR has joined forces with the BII, Guestline, Inapub and Stay in a Pub to launch the Profitable Beds in Pubs campaign to highlight great pub accommodation.
The programme will be launched at an event on 8th November and will focus on improving operations and driving revenue into pubs offering accommodation.
ALMR Chief Executive Kate Nicholls said: “Pub accommodation is a hugely important, but perhaps overlooked, element of the licensed hospitality offering. It was one of the standout success stories of this year’s ALMR Christie & Co Benchmarking Report, showing the highest level of like-for-like growth across the whole of licensed hospitality. There is a great deal of potential for pub accommodation to be a very lucrative revenue stream and the ALMR is looking forward to promoting improved levels of best practice and an increased focus on rooms for guests. We are looking to reframe the discussion around pub accommodation to promote staying in a pub as a feasible competitor to hotels.”
Taking place at The Farmhouse Pub in Mackworth, Derby on 8th November, the event will discuss the growing trend – driven by consumers – for licensees to increase their revenue through letting rooms and the addition of boutique style accommodation. Delegates will hear from a number of high profile speakers from the Tourism Alliance, VisitEngland, GuestRevu and Christie & Co and more. Topics that are being discussed include: online bookings, room rate optimisation, driving tourism, TripAdvisor reviews and the latest research in the pub accommodation sector.
Rupert Gutteridge, Sales and Marketing Director at Guestline added: “The pub accommodation market is proving to be a highly profitable revenue stream for pub operators who are not only generating additional revenue through room bookings but also through increased food and drink spend from guests. We are keen to champion this sector further and discuss best practice among pub companies as there are a lot of factors to be considered when converting and offering rooms – from booking systems and rate management to digital marketing and PR.”
To book your place, click here: http://www.almr.org.uk/profitable_beds_event2016/