Baa Bar, the eight-venue Liverpool-based company has spent £800,000 fitting out its flagship outlets in Manchester, Liverpool and Nottingham with a new “science lab” theme, according to Propel Morning Briefing.
The bars have been given a “laboratory” feel in which customers can “experiment” with drinks. New backbars and booths draw inspiration from old-style school laboratories, with wooden fittings and laboratory glassware.
The chain’s chief executive, Elaine Clarke, said: “Baa Bar is a well-known brand which has been trading since 1991. With the changes in the last 23 years in aspects such as social media, digital media and customers’ expectations, we wanted to re-energise the brand to provide a stronger visual ‘story’ enhancing the theatre and excitement around our drinks.
The solution was the science of Baa Bar, a concept which evolved from pre-existing internal brand communications.”
The changes include new “experimental” shooters and cocktails which, with the aid of ingredients such as dry ice and popping candy, fizz, pop and smoke.
Clarke said: “With new branding and language this proposition allowed us appeal to a more varied market whilst maintaining the ‘tongue-in-cheek’ reputation we are well known for. Although well-established in the market we required