Living Ventures is taking its Gusto restaurant brand into the homes of customers by offering a home delivery service – with a little help from GS Systems.
By taking advantage of the growth of the take home market, Living Ventures is developing a new revenue stream without incurring huge additional set up and operational costs.
Food is prepared at the appropriate Gusto restaurant when an order is placed either online or by telephone. Deliveries take place within half an hour of orders being received. The entire process is run and monitored by the EPOS solution to ensure ‘At Home with Gusto’ feeds into the existing stock control and financial head office systems.
Having devised and developed the concept and the customer offerings, Living Ventures asked GS Systems to recommend how best to implement the various processes necessary to operate and control take home sales, ordering and stock control.
“We had a distinct advantage as Living Ventures is a long-standing client so we already knew the way they thought and operated and the standards they wanted to reach with ‘At Home with Gusto’.”
“Working closely with the senior development team, we evaluated and sourced an end-to-end ready-made system to sit with our core EPOS solution and added additional functionality and value, giving it greater stability and numerous extra benefits,” said Niels Nielsen, GS Systems managing director.
“In essence, Living Ventures has added another outlet to the chain, although this is a virtual store as everything is based around web ordering. The solution has a wide variety of functionality ranging from wireless chip ‘n’ pin payments, text marketing and data collection to printing print labels, flagging items for sale to those over 18 and automatically selecting the ‘best meal’ deal for the customer,” he said.
“Our goal is to replicate the quality and freshness of our restaurants at home and GS has helped us achieve this by enabling us to control the ordering process and payments and tie-in the entire operation with our existing systems,” said Jeremy Roberts, Living Ventures co-founder and commercial director.
Issued on behalf of GS Systems, 119/121 Buxton Road, Stockport, Cheshire, SK2 6LR (www.gs-systems.co.uk)
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