An electronic gift card and e-voucher solution designed to boost casual dining sales will be shown by GS Systems on stand M247 at this month’s Casual Dining exhibition in London (25-26 February 2015) at the British Design Centre.
MAX Rewards electronic gift cards and e-vouchers provide operators with a profitable, simple and secure alternative to printed or handwritten vouchers.
They can be sold to customers on-site, via a brand website or on social media platforms such as Facebook and Twitter. Branded electronic gift cards and e-vouchers are given a cash value and a digital ID for tracking when operators swipe them at the point of sale.
Once the value and number have been recorded, the gift cards and e-vouchers can be redeemed by customers.
“MAX Rewards cards and vouchers neatly dovetail technology and creativity, add genuine end user value and build brand empathy and loyalty. Just as important, it is anticipated that businesses using cards and vouchers will see a 25-35% uplift in users spend in the hospitality sector with a gross margin around the 65/70% mark,” said Niels Nielsen, GS Systems managing director.
“What’s more, using smart tools like MAX Rewards gives operators a cost-effective and measurable alternative to price discounting that undermines a brand proposition and makes it far more difficult to sell at the normal published price.”
17 February 2015