Responding to the Government’s decision to relax hours for the FIFA World Cup, the ALMR has welcomed the move which will save over £2 million per England game and will allow fans to watch England’s matches in the pub.
The Government today announced it would relax licensing hours for the on-trade during England’s World Cup matches for four hours to a latest time of 1am.
ALMR Strategic Affairs Director, Kate Nicholls said: “This is a great result for the industry which will ensure that football fans can enjoy the excitement of the World Cup in the enjoyable atmosphere of the pub.”
“The relaxation will alleviate the need for thousands of pubs and bars to apply for costly and time-consuming Temporary Event Notices, saving the industry and local authorities around £2,500,000 per England game and will ensure a much welcome boost in trade.
“The full, four-hour relaxation will also ensure that fans will be able to disperse in a safe and orderly fashion at full time. The pub remains one of the safest and friendly places to enjoy high profile sport, and we are pleased to see the Government acknowledging this.”