With growth and confidence returning to the sector, and along with it fierce competition, operators “can’t afford to get a single element wrong,” the chief executive of the Association of Licensed Multiple Retailers, Kate Nicholls, told the organisation’s Spring Conference.
Nichols said: “You have to have the right offer in the right location at the right price, and with the right people delivering it.”
She promised the ALMR would continue to be strong voice in the interests of the industry, influencing as much as possible the debates before and after the coming election.
“We will also be a conduit for positive news to make sure we have the best regulatory environment,” Nicholls said.
A “state of the nation” report will follow later in the year, along with the launch of a “future leaders” programme and a new advertising campaign in conjunction with the Perceptions initiative “to convince young people that this is a great sector to work in.”