The ALMR will launch its powerful new Polimapper tool this week, an online resource aimed at highlighting the economic value, sectoral importance and positive effects of hospitality businesses across the UK.
The tool is being launched this week at the ALMR’s 25th anniversary conference. It provides a breakdown of the contribution being made by pubs, restaurants and bars in each constituency in England, Scotland and Wales.
Polimapper will be made available to the public and will provide accurate information on a range of issues including site numbers, GVA, employment figures and more. It has been developed, in partnership with CGA Strategy, to help the ALMR communicate with MPs, local governments, regulatory authorities and the media.
ALMR Chief Executive Kate Nicholls said: “Those of us who work within licensed hospitality understand what a fantastic contribution pubs, restaurants and bars make across the UK.
“This new resource will be enormously helpful in helping communicate our message to decision-makers, allowing them to understand the economic importance, size and level of investment in the sector.
“With a General Election just weeks away, reminding politicians of the importance of the eating and drinking out sector will be the focus of much of the ALMR’s attention. Polimapper will provide us with another resource for ensuring that pubs and restaurants are at the forefront of the conversation as politicians begin campaigning in earnest.”
“It will ensure that pubs, restaurants and bars get the credit they deserve and will provide a better understanding of the sector’s contribution, particularly when restrictive or unhelpful legislation is being proposed.
“The new platform will also allow us to facilitate members’ engagement with their MPs and local authorities to continue the effective grassroots campaigning that was particularly successful on the issue of business rates before the Spring Budget.”