ALMR joins Hotrec

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The Association of Licensed Multiple Retailers (ALMR) has joined Hotrec, the trade association of hotels, restaurants and cafes in Europe, raising Hotrec’s membership to 42 national hospitality associations active in 28 European countries.

Susanne Kraus-Winkler, president of Hotrec, said: “This new membership from a prominent and fast-growing British organisation clearly demonstrates Hotrec’s success in representing and defending the hospitality industry’s interests across Europe. ALMR’s voice will further increase Hotrec’s effectiveness in all its activities.” The ALMR’s chief executive, Kate Nicholls, said: “We are very pleased to have been selected as the UK representative to Hotrec and we are looking forward to working with our partners across Europe to promote the work of licensed hospitality in the UK. As members of Hotrec, the ALMR is now best placed to gather and share the information that directly impacts our members, across a continent-wide platform and lobby on an even larger scale.”

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