ALMR gears up for Monster celebration

with No Comments


Nominations for the second annual ALMR Late Night Awards have opened in the search to identify the best in the late night sector.

The awards will be handed out at this year’s Dusk ‘til Dawn ceremony on 14 September at the Birmingham Metropole, sponsored by Monster Energy.

Monster Energy, who currently sponsor a variety of sports and music events worldwide, are also the ALMR’s newest supplier members.

Brand Manager, Mike Swingwood said: “We are pleased to be joining the ALMR and look forward to working with the Association to promote the on-trade and highlight the good work being done in licensed hospitality across the UK.

“We are also very excited to be supporting the upcoming Dusk ‘til Dawn awards ceremony and look forward to an enjoyable evening recognising the best late night operators. “

The Late Night Awards recognise and celebrate the highest standards of excellence in the licensed trade across six categories.

ALMR Chief Executive, David McHattie said: “It’s great to have Monster involved with Dusk ‘til Dawn and we are very pleased they have chosen to join the voice of licensed hospitality.

“Monster Energy are fantastic supporters of the on trade and representative of the exciting and vigorous new products being offered by pioneering hospitality businesses throughout the country.

“With Monster onboard we are excited about the prospects for this year’s awards ceremony honouring a vibrant late-night sector and we look forward to a prosperous relationship promoting UK licensed hospitality.”

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.