The Association of Licensed Multiple Retailers (ALMR), the trade body dedicated to representing the interests of UK licensed hospitality operators, has appointed Tony Sophoclides as Director of Communications.
Sophoclides will oversee the ALMR’S media and political stakeholder engagement, reporting to Chief Executive, Kate Nicholls.
He joins from the Altitude Consultancy, which he co-founded in 2007. He was previously a Director at both Jefferson Communications and Westminster Strategy, having begun his career in Parliament, spending more than five years as an adviser to Rt Hon John Prescott.
Kate Nicholls said: “Tony has a wealth of experience across communications disciplines, and has worked for clients spanning the many policy areas that affect our members, and their 650,000 employees.
“The ALMR continues to grow – we gained 6,000 new members in the casual dining sector in 2015 – and our capacity must reflect that growth. Tony will be a great asset as we stand up for the interests of more than 22,000 of the UK’s pubs, clubs, bars and casual dining outlets.”
Sophoclides commented: “I’m genuinely excited to be joining the ALMR. Its members make a significant economic contribution to the UK, as well as providing outlets that are central to British culture and our way of life.
“My eight years at Altitude has been a huge pleasure and great fun. I worked with talented colleagues and for interesting, varied clients. I feel it’s time to move on and I wish Altitude the best for the future.”