We’re getting lots of enquiries about loyalty schemes, so we thought we’d highlight five reasons why running loyalty campaigns and promotions through your EPOS solution makes business sense, writes GS business development manager Ryan Lowry.
After all, loyalty and promotions not only save yourself a bundle of cash but you’ll also boost your sales and profits too.
Boost sales and profits with EPOS-based loyalty campaigns
Number one. You are going to sell more by offering attractive offers and promotions during traditionally quiet periods. An early bird ‘buy one get one free’ meal offer is going to bring in extra customers.
Two. You eliminate expensive advertising and marketing costs. No more running expensive design, print and distribution bills. Or employing expensive advertising and marketing agencies. You and your staff can run your campaigns in-house using cloud technology. You can chat directly with your customers on their desktops, smartphones or tablets at the press of a button.
Three. You can track the success of your promotions real time through your normal EPOS reporting processes and actually see what your campaigns are adding to your bottom line. You’re also trending your customers’ spending habits. Every time they swipe the card through the EPOS terminal you’re tracking and recording their activity.
Four. You add value to your relationships with individual customer once they’ve signed up with you. If you have their dates of birth you can send them birthday greetings and offer them a complimentary bottle of wine when they dine with you on their special day.
And five. By encouraging customer loyalty and rewarding their continued custom, they’ll keep coming back. Time after time after time.
Thanks for watching. Any questions about loyalty and promotions get in touch. We’ve recently installed schemes for Baa Bar and 5th Avenue and we can do the same for you too.